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The key focus of the FRG is music and arts festivals members of the research group have substantial experience working with and at festivals such as Glastonbury, Green Man, Hay Festival and National Eisteddfod as well as food-themed events. Given economic, social and technological changes, the absence of large-scale gatherings, what will future festivals look like? How will they be organised, enjoyed, perceived and developed? And how will they impact on society and the environment? Our focus Research indicates that festivals have an important role for social cohesion and wellbeing, building a strong sense of identity and belonging amongst their loyal, multi-generational communities, and they can be activated as вЂagents of changeвЂ™, for example in promoting greener and sustainable practices (Alonso-Vazque 2016, Powerful Thinking 2018). To their thousands of attendees and creators they are an essential part of British culture and form part of our intangible heritage. The value of festivals extends beyond their economic impact. Festival organisers and audiences have become uncertain about future festival experiences, especially if pandemic response measures continue to affect large scale gatherings. During 2020, more than 250 events were cancelled or postponed (eFestivals 2020) with many further cancellations in 2021. Festivals can also have potential negative environmental impacts.ДЄs a result of the global coronavirus (COVID-19) pandemic, music and arts festivals have been cancelled on an unprecedented level. Prior to the coronavirus (COVID-19) pandemic, theВ UK music festivalsВ and concerts market were worth an estimated ВЈ2.6bn with over a quarter of UK adults attending at least one music festival ( Mintel 2019).В For example, in 2018, 338,000 domestic and 25,000 overseas tourists attended music concerts and festivals in Wales and spent an estimated ВЈ124 million ( UK Music 2019).В In addition to their economic importance, festivals contribute socially and culturally, creating a sense of belonging and place, developing individualsвЂ™ identity and wellbeing through memorable experiences. Festival audiences continue to grow and the festival landscape, both urban and rural, is dynamic and diverse. UK festivals play a significant role in British culture and economy. The Festival Research Group (FRG) was set up in 2016 to bring together academics at Cardiff University with key stakeholders to undertake collaborative research on the festival scene, and to consider urgent questions on the future of festivals. And suitably enough, the new logo is premiering with the Amazon Prime release of Anything's Possible, a coming-of-age story that follows Kelsa, a confident high school girl who is trans, as she navigates through senior year.Investigating the social, economic and environmental impact of festivals. And while the colour palette is not exactly a rainbow вЂ“ that kind of literalism would have seemed pretty clunky вЂ“ that still kind of makes sense to us. Orion says the new logo aims to reflect a more inclusive approach to storytelling at the studio.

Here Orion has hit the perfect balance, as everything looks reasssuringly familiar, yet fresh and new at the same time. But the new sequence updates it brilliantly, with sleek, modern animation and extravagant bursts of colour and light. Just like age-old intro cinema fans know and love, it begins with an image of dancing stars, before the logo swims into view.

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And so to fully appreciate how well it works, it's worth watching the 17-second clip above, which shows how it will actually appear on cinema and TV screens. In practice, of course, audiences are going to experience this design not as a still image but part of a motion sequence. To our eyes, it's slightly jarring but in a good way imbuing the design with a strong point-of-view, and keeping it on the cutting edge for a 2020s audience. You also get an instant feeling of movement which couldn't be more suitable to a motion picture studio.ДЄll of this, though, might have looked a little overblown without the radical extension of the black line through the letters. We love the way the shading of the 'O's suggests a planet, and how the solid, geometric letterforms exude confidence and authority overall.

It's not skeumorphism by any means, but it really does feel three-dimensional. But as well as going from monochrome to colour, this new design makes clever use of gradients to a dramatic sense of depth and roundedness.

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The switch to bright, Gen Z-friendly hues вЂ“ tapping into the vaporwave trend while still staying crisp and professional вЂ“ is the most obvious change.

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